Workxviii.Brand & systems
The Expression of the Otherworld an icon system and website
Dream imagery turned into a family of icons that work together as one system.
From research to symbols
I researched how line, repetition and circular form can suggest altered states, mystery and tension, drawing on game art and hypnotic visual language. Those references became a series of icon concepts that needed to feel related without becoming repetitive.
Peer feedback sharpened each icon’s focal point. As the set grew in Illustrator, the question changed from how good each icon was to how well they worked together, so I tuned colour, emphasis and layout until the page read as one designed experience.
- Role
- Interaction designer and visual researcher
- Year
- 2022
- Built with
- Illustrator · web prototype
ii. In short
Even with a brief this loose, I ended up building a system. Research first, a lot of iterations, then making sure every icon belonged to the same family.