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Workiii.Campaigns & content · SEO & web

Rhythm & Cardiac marketing, web and campaigns for a specialist cardiology practice, since 2019

Seven years running marketing and communications for a specialist practice, and still going. The website, the photography, SEO, and campaigns across Meta, Google Ads, Mailchimp and LinkedIn, all held to the standard a clinical brand needs.

Rhythm & Cardiac Specialists
i.

The practice

Rhythm & Cardiac Specialists is a specialist cardiology practice. Its marketing speaks to two audiences, patients and the community on one side and the referring clinicians who send patients its way on the other.

Health communication has to be accurate before it can be persuasive. My process pairs clear, clinically responsible communication with channel reporting, so the team can refine what it publishes and where it directs people.

Role
Marketing & Communications Coordinator
Since
April 2019, ongoing
Revenue supported
$1.2–1.4 million a year, through the multi-channel campaigns I plan and deliver
ii.

Eight channels, one rhythm

These are the deliverables I produce directly. I plan across every channel so they back each other up, and a webinar, the email announcing it and the page people find on Google all point the same way.

  1. i.

    Website

    Designing and maintaining the practice’s website, from new pages to day-to-day updates.

  2. ii.

    Search

    SEO improvements and content written to be found, with press releases and event updates.

  3. iii.

    Photography

    Photography for the website, campaigns and print.

  4. iv.

    Paid

    Campaigns planned and delivered on Meta and Google Ads.

  5. v.

    Email & CRM

    Mailchimp campaigns and CRM-driven reporting on what each one did.

  6. vi.

    LinkedIn

    For the practice’s clinical and B2B audience.

  7. vii.

    Print & digital

    Digital and print assets produced in Canva and Adobe.

  8. viii.

    Events

    Coordinating webinars, conferences and stakeholder events.

iii.

What moved

SEO and CRM-driven reporting contributed to a 38% increase in organic traffic and a 32% improvement in referral pathways, and the multi-channel campaigns support $1.2–1.4 million in annual revenue. These are the team outcomes my deliverables drive.

+38%

organic traffic, through SEO and CRM-driven reporting

Contributed

32%

improvement in referral pathways

Contributed

$1.4M

annual revenue supported by multi-channel campaigns ($1.2–1.4M)

Contributed

7+ yrs

of marketing and communications, and counting

Delivered

Delivered, my own work Contributed, an outcome my work drives with the team

iv. In short

Seven years in, the practice is easier to find and says the same thing everywhere it shows up. Every channel reports back, so we always know what’s working and where to put the next dollar.